The simple logic is that most region’s hospitality industry depends on tourists.

If there are a lots of tourists, they will need Accommodation.

Hotels in places like Thailand and Greece would suffer if they didn’t have outbound tourists.For most of the world’s small population, foreign tourists are the main source of hotel industry.

It is hard to believe that China’s epidemic prevention has been going on for three years.
Probably if there were no pandemic, all the tourist resorts in the world have not considered what it would be like without Chinese tourists.

China is the world’s largest source of outbound tourist.

Chinese tourists are also the largest consumer group of outbound tourists.

According to a Citibank reports-in 2019 the quantity of outbound trip from China reached 155 million and consume $255 billion to the global economy.
In the recent several years, China has led the world in both the number of outbound tourists and the expenditure on outbound tourism.

In the beginning of 2023, with the optimization and upgrading of China’s epidemic prevention and control policies, Chinese tourists are now returning.
They will bring a wave of vitality to the global retail and hospitality industry.

As we all know, China has implemented a ‘zero-Covid policy’ since 2020, which has restricted the outbound travel of Chinese people.
This policy lasted three years and was finally finished in beginning of 2023.

Without Chinese tourists,the tourism and hospitality industry in many countries have been hit hard in the past three years

Phlippines-

In 2019, China became the second largest source of tourists to the Philippines with 1.74 million visits.
As the introducing of Aklan Provice.
It has been recorded that, Before the pandemic(year 2020), Boracay Island attracted 400,000 Chinese tourists per year, making it the most popular tourist attraction in the Philippines.
Boracay’s tourism industry has been hit hard during the pandemic(2020-2022).

Malaysia-

The Malaysian Inbound Tourism Association says China is a very important market for Malaysia’s tourism industry.  In 2019, Malaysia received 3 million Chinese tourists, which greatly boosted its economy.
The Malaysian Inbound Tourism Association said it encouraged the adoption of standardised screening procedures at entry points for all inbound tourists, regardless of nationality, to ensure there was no special treatment for Chinese tourists.

Thailand-

Thailand was the first country to embrace Chinese tourists.
Phuket is already feeling the heat from Chinese tourists.
Before the pandemic(year 2020-2022), the 543-square-kilometer island in southern Thailand, with a permanent population of just 420,000, received a staggering 2.5 million Chinese tourists every year.

Indonesia-

The COVID-19 pandemic has hit Indonesia’s tourism industry, affecting nearly one million jobs.  Before the pandemic(year 2020), China was the main source of foreign tourists to Indonesia.  According to Indonesia’s Central Bureau of Statistics, 2.07 million Chinese tourists visited Indonesia in 2019. 

USA BloombergNews says, Indonesia is planning more direct flights with China and a social media campaign to attract Chinese tourists to Bali.
Indonesia plans to reinvigorate its tourism industry by taking advantage of China’s reopening of the border after improving anti-epidemic measures, BloombergNews said.

Cambodia-

Tourism is one of the four pillars that support Cambodia’s economy.
According to the Cambodian Ministry of Tourism, Cambodia received more than 20 million tourists in 2019, including 6.61 million foreign tourists and 2.362 million Chinese tourists.

In 2019, Cambodia’s tourism industry generated US $4.92 billion in revenue, contributed 12 percent to Cambodia’s GDP, and employed more than 600,000 people.

At present, flights between China and Cambodia have resumed to five a day.  Cambodian Prime Minister Hun Sen said last week that his country welcomes the return of Chinese tourists.  He said the reopening of borders, flights and many times the number of Chinese tourists will revive Cambodia’s economy and tourism industry, hoping to see another two million Chinese tourists by 2023. 

Cambodia’s Tourism Minister Thang Khun said at a recent meeting that it is expected that by the end of 2023, Cambodia will receive 11 million domestic tourists and about 2 million Chinese tourists.  Cambodia is gearing up for the return of Chinese tourists, with the Ministry of Tourism planning to hold an official greeting event for Chinese visitors to the country. 

Singapore-

Statistics from the Singapore Tourism Board show that nearly 3.63 million Chinese tourists visited Singapore in 2019.
Tourism accounted for 10 percent of Singapore’s GDP in 2019, according to the World Data Atlas.
But since the pandemic started, that number has plummeted, and tourism has been in a slump for nearly two years.

Before the 2020, Chinese tourists were among Singapore’s top tourists source.  Accounting for nearly 1/6 of overseas tourists, reaching more than 3.6 million person-times.
After the 2020, Chinese tourists dropped sharply, dropping out of the top five tourist sources.

This year, Chinese outbound tourism has resumed, and many Singaporean media outlets have published experts’ predictions that Chinese tourists will recover 30 to 60 percent this year, bringing billions of dollars in new revenue to Singapore.

Tourism operators in Singapore not only welcome Chinese tourists, but also make preparations to organize Singaporean tourists to visit China.

Australia-

Last year, the 9News, an Australian media outlet, wrote that because “no Chinese tourists from China leaves $12 billion black hole in crippled Aussie tourism sector ‘
Before the pandemic（till 2019）, China was Australia’s largest source of tourists and total consumption.

The Figures from the Tourism and Transport Forum (TFF) shows in 2019, 1.4 million Chinese tourists spent A $12.2 billion in Australia, more than a quarter of the total spent by all international tourists.

To help Australia’s tourism industry recover quickly, Tourism Australia launched a global marketing campaign called “Come and Say G ‘Day” in a number of key international markets in October 2022.
The event, which is expected to be officially launched in the Chinese market in the second half of 2023, will showcase Australia’s unique food and wine, beautiful waterfront scenery, unique wildlife, and mysterious ancient Aboriginal culture and wisdom to Chinese tourists, providing them with rich inspiration for their travel to Australia. 

New Zealand-

In 2019, before the pandemic began, China became the second largest source of international visitors to New Zealand after Australia.
More than 400,000 Chinese tourists visited New Zealand in 2019, spending NZ $1.7 billion, according to Tourism New Zealand.

Laos-

Southeast Asian countries bordering China have long been popular destinations for Chinese tourists. Lao Airlines plans to launch five new routes from the capital Vientiane to and from Chinese cities in the near future, according to vice president of Lao Airlines Sarum.
The company also plans to increase flights to and from China from popular tourist provinces in Laos to further facilitate the flow of tourists between the two countries.

Maldives-

According to Psmnews, a Beijing Airlines flight with 198 visitors on board arrived in the Maldives on Jan 18,2023.
The tourists were greeted by the Maldives tourism minister, the managing director of the marketing and public relations company, and staff from the Maldives Airport Company Limited.

From the 2023 Spring Festival tourism situation.  Chinese tourists prefer closer Asian countries, such as Thailand and the Philippines.  This has something to do with friendly local policies.  On the other hand, it is cheaper than Europe and America.

For the global travel and hospitality industry, the absence of Chinese tourists has been a three-year malaise.  

3 years pause- this is incredible.
We can’t comment on China’s epidemic prevention policies, but after all, the three-year pause is over.

There is no doubt that Chinese tourists are indispensable to the world hotel industry and the world economy.
When China tourist return in 2023, We can believe one thing- the world hospitality industry will go back to the normal status, just like the years before 2020. There is a bright future to look forward to.

“The global economy will narrowly avoid a recession this year due to China dismantling its zero Covid policy, forecasters have predicted today.”-UK cityam, Jan 24,2023