Nobody knows exactly when it began that the google search volume of Dahua Hotel Lock increased sharply.
Before study Dahua hotel lock that us know about Dahua first.
Who is Dahua?
Founded in 2001 and headquartered in Hangzhou, China, Dahua Technology stands as a global leader in video-centric smart IoT solutions, ranking second in the 2024 Global Top 50 Security Companies with approximately 12% global market share.
Specializing in intelligent security, its portfolio includes network cameras, video management systems (like DSS Pro V8), access control devices, and AI-powered solutions such as the WizSense series. Leveraging deep learning algorithms, Dahua’s innovations like AI Scene Self-Adaptation (SSA) technology enable real-time environmental adjustment for optimal surveillance performance.
With operations spanning over 180 countries, it has established manufacturing hubs in Vietnam and India, and a joint venture smart factory in Saudi Arabia with Alat AIVisio. Trusted in landmark events from the Rio Olympics to G20 Summits, Dahua embodies its mission: “Enabling a safer society and smarter living” through tech-driven security solutions.
Dahua Hotel lock-What’s new?
There is not much information that can be found online. Many pictures are comes from resellers. For example follows.
ASL411S maybe is a popular model of Dahua hotel lock.
From the stated functions, there are no particularly novel features. Even in terms of appearance, it does not differ significantly from the hotel locks sold on the market.
This is an old bottle of wine. Even the bottle is not new.
And i found the catalogue of dahua, there are several more hotel lock models.
Everything seems very familiar. If you have been in the hotel lock industry for years, you will definitely feel a sense familiar.
Therefore, in general, based on the information available so far, Dahua Hotel Lock has no particularly novel features.
It shares 98% of its functions with the hotel locks sold on the market.
If we were to assess its product competitiveness, I would have to say it is quite average. This is mainly due to the support from Dahua’s brand. People may trust in Dahua’s brand and thus feel their hotel locks quality may be reliable than other brands.
Then why Dahua made hotel lock?
We can not find many highlights on dahua hotel lock, and because of that we think it lacks competitiveness on the market.
Then the question is why does Dahua make hotel locks?
But asking such a question is like asking why Dahua is making SSD.
Market size growing
Solid-state drive (SSD) is a storage device that allows reading, writing, and storing data permanently without a constant power source.
The above is the market growth curve of SSD over the past 15 years drawn by chatGPT for me.
We can see that the SSD market is keep growing, except the pandemic time (2020-2022). And Dahua release their first gen SSD(model C970 PRO series) on March 29th, 2022.
Dahua’s decision to enter the market at a low point is very likely due to the timing of cost reduction.2022 is a low point.
And after 2022 the SSD growing kept very stable.
Dahua has clearly benefited a lot from it.
Based on this, we infer that Dahua’s entry into the hotel lock market must have been due to the fact that its market size is steadily growing also.
Correlative industry
The SSD storage industry can actually be regarded as a related industry of video surveillance.
Everybody knows Dahua started from video surveillance. The video data from cameras need to storage.
Dahua’s choice to manufacture SSD by itself can also be regarded as providing customers with a complete solution.
The security industry and the hotel lock industry are related. Dahua’s video surveillance is belongs to security industry.
And the Security industry is very close to hotel door lock system.
During my 19 years in the hotel lock industry, many of my client friends have been engaged in the security industry.
They provide the security system install service and hotel lock system install service.
Many hotels need video surveillance system, and also need lock system. So sale them in a pack is very easy.
Dahua need new growing points.
Dahua Technology Co., Ltd. is facing the issue of slow growth in the security industry. In the past few years, the security market has remained sluggish.
Dahua is facing strong competition from Hikvision in the security field. Its product line highly overlaps with that of Hikvision.
At present, in the field of security, dahua have to catch up with Hikvision.
So dahua need to develop new business lines.That’s why dahua enter the storage and hotel lock market.
A similar situation also exists with zkteco.
Is there an opportunity for Dahua hotel locks?
There are definitely opportunities. By using Dahua’s existing security sales channels, it can easily reach the hotel customers.
And many clients may have heard of Dahua, so they might have a good initial impression of Dahua hotel locks-Dahua Hotel lock is definitely better than those without a brand, aren’t they?
And Dahua can leverage its existing service team to enhance the service of hotel door locks.
In such conditino, even the hotel lock has no advantage over competitors’ products in terms of functionality, it can still acquire some customers.
Product power is always the key.
If we look at the long timeline, whether the product can ultimately gain the customer’s recognition still depends on its power.
Hotel door locks now constitute a fully competitive market.There are many many different brands and product.
It is not a new market like 20 years ago.
20 years ago, any hotel lock could be sold out very fast.
So, if the product cannot be significantly different from other market sales products, It is very difficult for enterprises to stand firm in the long term.
